This company mission statement is backed up with a line of exciting products that whet consumer's taste buds, while also giving them the vitamins, minerals, and protein they need to feel healthy and energized.
- The Nestle Food Company has been around since the mid to late nineteenth century - created by Henri Nestle, the firm began its product line with baby formulas featuring dried milk and other additives. Committed to making healthy substitutes for mother's milk (breast milk), Henri Nestle expanded to offer a wider range of products, but he still cared about the basic nutrition of his range. However, some of the Nestle products, including powdered hot chocolate mixes, do contain huge amounts of sugar.
- Nestle produces some famous and tasty candy bars which are not at the forefront of nutrition; however, they balance their product line by offering sports nutrition beverages and power bars for athletes or busy people who need healthy meal replacements. Examples of delicious candy bars that are produced by the Nestle Company include Butterfinger, Kit Kat, Smarties, and Coffee Crisp candy.
The company offers family-friendly, trustworthy image to consumers, who feel consuming the products that Nestle produces. Big-ticket ad campaigns help to push the Nestle product line on television and in magazines.