Before social media, it was more difficult to market products and services globally. In fact, it could be very difficult to build a brand internationally without plenty of money to spend on mass media marketing. Today, social media allows entrepreneurs to promote their commercial ventures by:
• Posting links to their business website on Facebook, Twitter, etc.
• Reaching out to prospective sales leads via free social networking
• Posting video infomercials, ads, and testimonials on Youtube and other social media platforms
These examples are just a few of thousands of potential advertising gambits that can be run via social media; that's why many celebrities, politicians, and corporations have an entire PR team at work, polishing "status updates" and "tweets" for their clients. The impact of social media on commerce is becoming more resonant every day; this social media motor is a fast, almost free way for anyone with Internet service to promote a product, service, or talent.
Starting a business costs less than every before when entrepreneurs find a niche market and seek out the right customers through social media promotion. Sites such as Facebook allow thorough searches of massive databases; potential "friends" can be sought out based on their age, gender and location, and then "charmed" via chat, comments, and so on. Inexpensive ads are also available on these social websites.