Well you first need to build your social profiles. Try the most popular ones like Facebook, Twitter, G+, Pinterest then manage them all using a social tool like Hootsuite, Postific, Buffer and a lot more. Then you can start following readers and authors and use hashtags (for example #titleofyourbook or something like that) to gather more views.
These are 4 ideas I try to implement when writing a book:
- Here arBe consistent
- Break your content up into "small bursts"
- Promote you book, NOT yourself!
Unless this is a vanity project or a personal mission, your objective should be to make a return on the investment of time and money that you'll make. Keep your business head on at all times.
Promoting things on social media is quite simple, and all you have to do for it is to just stay updated about the latest trends on various social media platforms. I will personally prefer Instagram, for promotions, because I feel that they provide us with ample of opportunities to promote with ease. I have promoted a journal which was written by me, on my Insta account, and also had put it as story and later on I highlighted it on my profile as well. So this has given meautomatic instagram likes, and hence more people viewed my posts, and more people became aware of it as well. I am happy, because I got quick and positive responses for my journal, from here.