What Kind Of Strategies Is Used By Dell Computers?and How Do They Implmenting It?

Dell uses a difficult to implement approach that differentiates them from most other computer manufactures. The attributes of this approach are "high production/cost leadership" and "highly customized". Most companies try and do one or the other - build a lot cheaply or build a few customized systems at a higher price. Dell has figured out how now only how to build machines to the customer's specifications but how to do it quickly and as inexpensively as possible.