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What Are The Merits And Demerits Of Internet In The Context Of Public Relations?

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Anonymous Profile
Anonymous answered
In internet mostly everything are useful.But the pornography sites and the hacked link pages and sites which can harm our computer.The pornography site bad for childrens using internet.
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Anonymous answered
Give ten lines about demerits of internet
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Anonymous answered
By Using Internet you CAn Get Married...But After getting Married you Will Repent That Why I Used Internet...
Mehreen Misbah Profile
Mehreen Misbah answered
The Internet has proved to be an instrumental tool in leveraging the goodwill of an organization be it in a negative sense or in a positive sense. In the specific context of public relations, the interactive media can work both ways for an organization. While the Internet could be verily useful in providing for a medium where the image of the company could have the scope to present itself in an eminently sanguine manner without any menaces or perils of gatekeeper editing or outward censure. Nevertheless this situation applies only when the company has only one spokesperson on the World Wide Web. Unfortunately that is not the case anymore. For a company, the list of stakeholders is endless, which consists of customers, employees, community groups, shareholders etc. Gaining hundred percent satisfaction in the case of every single person belonging to each and every stakeholder group is an impossible achievement. The percentage of those disgruntled and unsatisfied ones become negative spokespersons for the company on the Web to which everyone has access. Nevertheless effective companies have devised ways to respond to such threats and negative messages and have in fact used the web as a tool for education, relationship building and generation of dialogues between the stakeholders and the company.

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