how to improve our website ranking ? how to place with double digits in google

SEO is about solving problems. Whether those problems are answering basic questions, providing services, or curing boredom; your webpage needs to be the answer to someone's query. How relevant and helpful your page is to solve the query, in a small nutshell, will determine how it’s ranked.

So be helpful. Be relevant. Not just to the humans, but help even those incredible machines over at Google need help too. So do some of the following:

Make unique content

Be original with your content. Posts like this and inbound marketing, in general, contain much of the same answers everywhere you look. Why should I share, read, or click on your content versus the 1,000,000 other results given in the search engine? Be different and engage your audience in new ways.

Get backlinks

Larry Page came up with the idea for PageRank when he was at Stanford. He found that when people referenced certain peer-reviewed articles and documents for research papers, this acted as a kind of vote for that article.

In a nutshell, this is how backlinks were first counted in PageRank; the more votes you had the better your page ranked. The algorithm is much more sophisticated now and has a multitude of different ranking factors, but the core idea still remains: Get backlinks from respected and authoritative websites and you’re ranking will increase.

Target long-tail and short-tail

Ranking well for short tail will bring you a lot of traffic. Ranking well for long-tail may bring you a lot of traffic depending on the search volume; however, long-tail will bring more targeted traffic and result in more conversions and less bounce-rate if your site offers them value.

Short-tail means more competition, but if you can muscle your way up the SERPs it will be great for brand awareness. If you can also rank as a Featured Snippet it can mean a bump in traffic and higher CTR in some cases.

Update your content

If you post content and notice that it’s not ranking well after a while, then update it. Keep an eye on your competitors and let that be a barometer of where you want to be in the SERPs and try to find things they may have missed you can add to your content to outrank them.

Run optimization checks and get feedback from users about your content to see how you can improve it.

Don’t ignore social media

While engines like Google don’t adhere to social signals as ranking factors, they can still help things like your bounce and click-through-rates to signal that people do find value on your website.

Furthermore, the more exposure your content has, the more it can be viewed by others and possibly used in their own content.

Give high importance to Facebook Twitter and Google plus. If your content gets engaged in these sites easily, then your ranking will increase quickly and thus your website will get exposure.

For social media services regarding these sites visit SMM Boost Service.

Be patient

SEO is one of those things that takes a lot of time and energy. You’re going to screw something up eventually, but don’t despair. Keep working hard and it will pay off eventually. Use white-hat techniques only. Black-hat may provide you with some short-term value, but the outlook long-term isn’t good as Google will catch you. They almost always catch you.

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.

1. Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering ” “best applied physics program”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.

Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

2. Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Metadata

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

• Title MetadataTitle metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
• Description MetadataDescription metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
• Keyword MetadataKeyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: If your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."

4. Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

5. Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:

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1. Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Identify and target a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like "mechanical engineering in Michigan," "best applied physics program," or "Michigan Tech degrees"). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

2. Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Metadata

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

• Title MetadataTitle metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
• Description MetadataDescription metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences.
• Keyword MetadataKeyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."

4. Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

5. Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:

• blogs.mtu.edu/webmaster—specific post about SEO and Usability
• prepostseo—professional blog and SEO tools
• www.google.com/webmasters/tools—a great reference for understanding your Google site stats

Google ranks the website soon that has fresh, unique and qualitative web contents and has high quality back links. A website with more backlinks has more chance to rank soon on Google. Via right practice of link building techniques under Google algorithm can ensure effective improvement in website ranking on Google.

Thanks

Delimp