SEO is about solving problems. Whether those problems are answering basic questions, providing services, or curing boredom; your webpage needs to be the answer to someone's query. How relevant and helpful your page is to solve the query, in a small nutshell, will determine how it’s ranked.
So be helpful. Be relevant. Not just to the humans, but help even those incredible machines over at Google need help too. So do some of the following:
Make unique content
Be original with your content. Posts like this and inbound marketing, in general, contain much of the same answers everywhere you look. Why should I share, read, or click on your content versus the 1,000,000 other results given in the search engine? Be different and engage your audience in new ways.
Larry Page came up with the idea for PageRank when he was at Stanford. He found that when people referenced certain peer-reviewed articles and documents for research papers, this acted as a kind of vote for that article.
In a nutshell, this is how backlinks were first counted in PageRank; the more votes you had the better your page ranked. The algorithm is much more sophisticated now and has a multitude of different ranking factors, but the core idea still remains: Get backlinks from respected and authoritative websites and you’re ranking will increase.
Target long-tail and short-tail
Ranking well for short tail will bring you a lot of traffic. Ranking well for long-tail may bring you a lot of traffic depending on the search volume; however, long-tail will bring more targeted traffic and result in more conversions and less bounce-rate if your site offers them value.
Short-tail means more competition, but if you can muscle your way up the SERPs it will be great for brand awareness. If you can also rank as a Featured Snippet it can mean a bump in traffic and higher CTR in some cases.
Update your content
If you post content and notice that it’s not ranking well after a while, then update it. Keep an eye on your competitors and let that be a barometer of where you want to be in the SERPs and try to find things they may have missed you can add to your content to outrank them.
Run optimization checks and get feedback from users about your content to see how you can improve it.
Don’t ignore social media
While engines like Google don’t adhere to social signals as ranking factors, they can still help things like your bounce and click-through-rates to signal that people do find value on your website.
Furthermore, the more exposure your content has, the more it can be viewed by others and possibly used in their own content.
Give high importance to Facebook Twitter and Google plus. If your content gets engaged in these sites easily, then your ranking will increase quickly and thus your website will get exposure.
For social media services regarding these sites visit SMM Boost Service.
SEO is one of those things that takes a lot of time and energy. You’re going to screw something up eventually, but don’t despair. Keep working hard and it will pay off eventually. Use white-hat techniques only. Black-hat may provide you with some short-term value, but the outlook long-term isn’t good as Google will catch you. They almost always catch you.