Types of SEO

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to … Read more

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.

Here are eight steps you can take to make sure all of … Read more

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:

• On-the-page SEO
• Off-the-page SEO
• Violations

Within each group are subgroups, as each chapter of this … Read more

SEO Specialist and a Digital Marketing Manager

It has already been stated that there are many similarities between these two positions and in many cases, they share some of the same skills. An SEO specialist has the expertise, knowledge, and experience to optimize a site to increase traffic and revenue. A digital marketing manager may actually … Read more

1 - Free Online Guides

A number of free guides, eBooks and downloadable PDFs exist on the web to help provide insight into SEO. Some are highly comprehensive while others touch only lightly on the topic. The key to being successful with this process … Read more

What is Search Engine Optimization?

SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.

However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2018 is far more complex … Read more

What is Search Engine Optimization?

SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.

However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2018 is far more complex … Read more

1. Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Identify and target a keyword phrase for each page. Think about how your reader might … Read more

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.

The benefits of digital marketing include:

• Global reach - a website allows you to find new markets and trade globally for only a small investment.

• Lower … Read more

Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

The most common question I hear is related to how companies track the record of who is sending the traffic and making the … Read more

#1 You need to have a business website

Spam can be defined as irrelevant or unsolicited messages sent over the Internet. These are usually sent to a large number of users for a variety of use cases such as advertising, phishing, spreading malware, etc.

In the past, spam used to favor email as it was the primary communication tool. Email addresses were relatively easy … Read more

The main thing you have to keep in mind while writing a letter is that there should be no any grammar or spelling mistakes. I always use grammar checker software to remove all mistakes.

click here, to get this amazing software.

Marketing is a broad term and one that both business owners and consumers are quick to confuse with other terms like advertising and public relations. Try to think of marketing itself as a big umbrella, with fields like direct sales, advertising, and public relations all tactics that make up different parts your marketing strategy. Some … Read more

The World is becoming more and more accessible and connected today, thanks to technology and internet. People nowadays situated in any part of the globe can get in touch with their near and dear ones with only a click– such as the power of technology. Mankind and digital technology are in a symbiotic relationship in … Read more

Advantages of social media

The business benefits of effective social media use include:

• Compelling and relevant content will grab the attention of potential customers and increase brand visibility.
• You can respond instantly to industry developments and be seen as ‘thought leader’ or expert in your field. This can improve your brand reputation.
• It can be much cheaper than traditional … Read more

Websites and social media are all great communications tools, as with everything there are always advantages and disadvantages, we’ve kept it simple and listed only the ones a new business needs to be concerned about.

Read the: Advantages and Disadvantages of using Social Media channels for Your Business growth