That depends on if you are eligible for an upgrade or are signing up for a new account. If you are Verizon is charging $399 for the 64 GB model. I own a construction company. All the kids, everyone under 30, that work for me have been trading in their iphones for the new HTC 4G phone. They are happier with the HTC phone. One guy is waffling on getting the iphone 4S and keeping the HTC. Must be nice to be rich. Lol!!