SMO is simply stands for the Social Media Optimization and it is as important as SEO for any business because it makes a strong social presence of your business and gives social signals to the search engines for your website which is important for better SERP ranking. If you have strong seo of your site, but there is no SMO, then you will see the start flop of your site as well as business also.
Yes. Search engines considers social signals coming for social networks in ranking sites in SERPs.
Yes, Social Media Play a crucial role in Search Engine Optimization. Social Media gives you traffic as well as High Domain Authority and Page Rank.
One of the many factors that contribute to a high ranking in Google’s SERPs is how many linkbacks your website receives. Unluckily, this factor is easily manipulated through black hat SEO techniques, such as keyword stuffing, invisible text, and creating “fake” websites that link back to the website you’re trying to optimize. As a result, Google has instead chosen to look into additional areas to help with SEO like social signals like Tweets, Facebook posts, +1s and so on, as a non-manipulated way of getting links. Gone are the days where you had to work hard on creating “link juice”—now, social media and SEO can work together to give your website the link backs it needs.
Yes
Hello!
It does help a lot to combine social media within an SEO campaign. Simply make
sure that you have accounts on most sites, that your pages are fully optimised
and regularly post to ensure that you serve your followers with relevant and
well-researched content. Find more details here: http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/#792db8a32720 and all the best!