These are the top 7 benefits of Social media Marketing:
1. Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing
methods used to syndicate content and increase your business’
visibility. Implementing a social media strategy will greatly increase
your brand recognition since you will be engaging with a broad audience of consumers.
To get started, create social media profiles for your business and
begin interacting with others. Get employees, business partners, and
sponsors to "like" and "share" your page. Simply having people interact
with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.
By investing only a few hours per week, over 91% of marketers claimed
that their social marketing efforts greatly increased their exposure.
There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide
audience for your business.
Without marketing your business on social media, your inbound traffic
is limited to your usual customers. The people familiar with your brand
are likely searching for the same keywords you already rank for.
Without utilizing social media as part of your marketing strategy,
you’ll have much more difficulty reaching anyone outside of your loyal
Every social media profile you add to your marketing mix is a gateway
to your website, and every piece of content you post is another
opportunity to acquire a new customer. Social media is a melting pot of
different types of people with varying backgrounds and behaviors. With
different people come different needs and different ways of thinking.
Syndicating your content on as many platforms as possible allows
these individuals to organically reach your business. For instance,
perhaps someone in an older demographic of consumers will search for
your website using a particular keyword on Facebook, but a millennial
could begin their search by using a different social media platform
entirely, because they search for products totally differently. By
marketing on social media you can effectively open your business to a
wider variety of versatile consumers all over the world.
Although posting on social media might get your business some site
traffic, more effort than that is required to see significant success. Search Engine Optimization
is very important for achieving higher page rankings and obtaining
traffic to your business website. While social media doesn’t directly
increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
To give yourself the best chance of ranking better through social
media, create high quality content that integrates your targeted
keywords. Content such as blogs, infographics, case studies, business
information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more
opportunities to get in front of industry influencers who will write
about your business and provide links back – which will help to directly
increase search engine rankings.
4. Higher Conversion Rates
With increased visibility, your business gains more opportunities for
conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a
humanization factor. When brands are interactive by sharing content,
commenting, and posting statuses on social media, it personifies a
brand. People prefer to do business with other people, rather than
Over 51% of marketers claimed that taking the time to develop
relationships with consumers showed positive results in sales. The
better impression you make on a visitor, the more likely they are to
think of your business when the need for your product or services
Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.5. Better Customer Satisfaction
Social media is a networking and communication platform. Creating a
voice for your company through these platforms is important in
humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.
Every customer interaction on your business’s social media accounts
is an opportunity to publicly demonstrate your compassion for your
customers. Whether an individual has a question or a complaint, social
media allows you to address the matter using interpersonal dialogue. A
brand devoted to customer satisfaction that takes the time to compose
personal messages will inherently be viewed in a positive light, even if
responding to a customer complaint.
One of the main goals of almost all businesses is developing a loyal
customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional
campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.
The millennial generation is known for being the most brand loyal
customers of all. Born between the early 1980’s and the early 2000’s,
millennials are the largest generation in US history -– and will soon
completely consume the market. Studies show that this Segment
of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.
Customer satisfaction and brand loyalty both play a part in making
your business more authoritative, but it all comes down to
communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers
demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied
customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.