Siri is powered by and uses the Bing search engine, which is a product of Microsoft.
Why would Siri use bing?
Two reasons come to mind:
- Apple don't have their own proprietary search engine. This means Apple has to strike up a partnership with another company to provide this service.
- Choosing Bing over search engine market leader Google is also a no-brainer. It would be inconceivable for Google to help Apple develop their mobile products, seeing as Google-owned Android is the iPhone's main rival.
What's also interesting is that Bing powers another voice-commanded mobile assistant application: Cortana, which features in all Windows Phones.