Apple Inc. Is an American company founded in California, 1977, as Apple Computer, Inc., but changed its name in January 2007 to reflect its expansion into consumer electronics and movement away from being primarily a computer producing company. Today it is not only one of largest companies in the world, it is also the most profitable technology company with sales last year of over sixty five billion dollars worldwide, surpassing even Microsoft. The company continues to make computers in the form of its Macbook, but also produces a range of other items, with the Apple ipod being its most successful product of recent years.
In terms of its aims, Apple Inc. Can be viewed as following the same as any capitalist enterprise, that is, its main objective is to make as much profit as it can. It attempts to do this by ensuring it has a respectable reputation for excellence in its whole range of products, and thus increases its proportion of the market share of the electronics industry.
Central to its phenomenal success in the last decade have been its original business aims which have been shaping it since its conception, and continue to set it apart from other companies, leading to Fortune magazine naming it the most admired company in America in 2008, and the most admired company in the world in consecutive years 2008, 2009 and 2010. From the time it was first opened, it has sought to makes itself distinct from other companies by seeking to avoid the traditional corporate culture of a fixed hierarchy. This was in part due to the independent thinking instilled in the company by its founders, Steve Jobs for example would reportedly walk around the offices barefoot, even after Apple Inc. Was a Fortune 500 company. The company's unconventional attitude has become its trademark in the form of its idiosyncratic advertising campaigns, and individualistic product designs. This desire to think outside the corporate box has has material results, as seen in the success of the original ipod model with its now world famous innovative design.
The company's aims can be interpreted in different ways, some view it as trying to combine profitability with an honest work ethic which has created jobs for tens of thousands of people across the globe, and made high quality products for millions more. Others take a more cynical view, and consider it as just another example of heartless capitalism which wants to maintain its own bloated profits at any cost, regardless of whether it involves driving other companies out of business, or indeed if it harms the environment.
Ultimately, the main aims and objectives of Apple Inc. Are going to be to continue to grow and succeed in developing and selling the most cutting edge technological products possible. Its changing face over the decades and recent movement from computers into music players shows that in this aim it is not inhibited by the sort of product boundaries which limit the growth of other rival companies.
En.wikipedia.org/wiki/Apple
In terms of its aims, Apple Inc. Can be viewed as following the same as any capitalist enterprise, that is, its main objective is to make as much profit as it can. It attempts to do this by ensuring it has a respectable reputation for excellence in its whole range of products, and thus increases its proportion of the market share of the electronics industry.
Central to its phenomenal success in the last decade have been its original business aims which have been shaping it since its conception, and continue to set it apart from other companies, leading to Fortune magazine naming it the most admired company in America in 2008, and the most admired company in the world in consecutive years 2008, 2009 and 2010. From the time it was first opened, it has sought to makes itself distinct from other companies by seeking to avoid the traditional corporate culture of a fixed hierarchy. This was in part due to the independent thinking instilled in the company by its founders, Steve Jobs for example would reportedly walk around the offices barefoot, even after Apple Inc. Was a Fortune 500 company. The company's unconventional attitude has become its trademark in the form of its idiosyncratic advertising campaigns, and individualistic product designs. This desire to think outside the corporate box has has material results, as seen in the success of the original ipod model with its now world famous innovative design.
The company's aims can be interpreted in different ways, some view it as trying to combine profitability with an honest work ethic which has created jobs for tens of thousands of people across the globe, and made high quality products for millions more. Others take a more cynical view, and consider it as just another example of heartless capitalism which wants to maintain its own bloated profits at any cost, regardless of whether it involves driving other companies out of business, or indeed if it harms the environment.
Ultimately, the main aims and objectives of Apple Inc. Are going to be to continue to grow and succeed in developing and selling the most cutting edge technological products possible. Its changing face over the decades and recent movement from computers into music players shows that in this aim it is not inhibited by the sort of product boundaries which limit the growth of other rival companies.
En.wikipedia.org/wiki/Apple
