What Is the Difference Between On-Site SEO and Off-Site SEO?

Question

What Is the Difference Between On-Site SEO and Off-Site SEO?

2 Answers

Answer Question

Answer 1

There are two main steps in SEO strategy;

On-Site SEO

On-site SEO is the practice of optimizing web pages to rank higher and get more organic traffic in search engines such as Google, Bing and Yahoo. On-Site means both content and HTML source code of a web page that can be optimized.

Off-Site SEO

"Off-site SEO strategy is meant to improve search engine ranking and targeted traffic, relevancy, credibility, and authority. It includes social sharing, guest blogging, local citation, FAQs, social bookmarking, video sharing, presentations, infographics and business listings.

Answer 2

On page SEO refers to all the things you can do to and throughout your website to ensure that the website home page ranks highly in Search engines. On page seo means what you can do to individual web pages or blog posts on your website or blog respectively to get those individual pages or posts to rank highly in the search engines.

Off page SEO is concerned with all the things that can be done on other websites to help your site or blog home page rank well in all the search engines, with the focus as always on Google. Great ways to optimize your off-page SEO value on your own include setting up social media accounts on popular sites like Facebook, Twitter, LinkedIn and Google+ so that interested parties can follow you and share your posts.