Is digital marketing and SEO is same or different?

Digital marketing and SEO

could be considered to be the same thing, but they are two separate entities. A digital marketing professional is a consultant who will extend the reach of SEO strategies to benefit the company being represented.

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SEO Specialist and a Digital Marketing Manager

It has already been stated that there are many similarities between these two positions and in many cases, they share some of the same skills. An SEO specialist has the expertise, knowledge, and experience to optimize a site to increase traffic and revenue. A digital marketing manager may actually work alongside an SEO specialist in a marketing campaign to increase a company’s overall exposure using digitally based media. SEO is a tool that is in the digital marketer’s toolbox. The strategies shared by SEO experts and digital marketing professionals include several marketing best practices such as email marketing, content marketing, social media marketing and more recently mobile marketing. However, the digital marketing specialist will have a few other options at their disposal such as billboards, SMS, TV or radio resources. Since the two obviously overlap quite drastically, it can be difficult to separate the two. However, the SEO specialist is concerned about increasing visits to a website and the digital marketing specialist is concerned with increasing a company’s overall online presence and visibility to consumers.

Latest Trends in Digital Marketing

Trends are leaning more toward incorporating digital marketing techniques with SEO strategies. The trends indicate that the two are integrating more and more. In the past, it was thought that SEO was enough but as social media continued to expand, and mobile phone and tablet use exploded on the scene it takes more than just SEO strategies to reach the consumer market. In order to create an effective online presence and reach your potential customers before any of your other competitors, you will have to incorporate digital marketing with SEO strategies. SEO is not dead, and it’s not going anywhere anytime soon. The difference in the climate of today’s market is that you are going to have to go past SEO and include many digital marketing techniques. SEO is all about creating high-quality websites that are geared to the user.

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SEO is basically the search engine optimization while the SEO comes under digital marketing. Google trends play a vital role in Marketing and SEO as well.

Digital marketing is the process of marketing of your brand and product by using various techniques like SEO, SEM, PPC, Content marketing, Email marketing, etc. Whereas SEO is a part of digital marketing. It is used to get more traffic to your site and also improves website organic ranking in SERP.

Digital marketing is an Combination of Marketing strategies to improve the lead generation online. PPC,SEO,SMO will fall under the Digital Marketing.

SEO is Search Engine Optimization which is improving our search engine presence naturally without forcing with ads.

Digital Marketing and SEO are the different terms but when we talk about digital promotion of any website or business then SEO cannot be forbidden. We can understand the difference in the SEO and Digital marketing from the following example.

Example: Digital Marketing is like a tree where are lot of branches and leafs are there. SEO is one branch of digital marketing and techniques of SEO are like leafs.

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SEO and digital marketing could be considered to be the same thing, but they both are separate entities. SEO is considered as a subset of digital marketing.

Digital marketing is a very broad term which encompasses many marketing strategies. While SEO is a method that marketers use to drive traffic organically an inorganically to their content.

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SEO (Search Engine Optimization) is just a part of Digital Marketing. Digital Marketing is an umbrella term. Any activity performed to promote brand using an electronic device comes under Digital Marketing. Digital Marketing Services Include SEO, PPC, Social Media Marketing, Media Buying, Email Marketing, WhatsApp Marketing, Affiliate Marketing etc.

Digital Marketing is the whole concept/method of marketing any product or service digitally(on the web)

SEO is enhancing your search results or optimising the search terms you want to target!

SEO is a big part of digital marketing not vice versa!

Digital Marketing also includes PPC ,Social Media and Content marketing which is not SEO technically!

Dhruv

The Internet and advances in digitization and social networking
are transforming how companies and governments interact with customers and
partners. The specialization in Digital Marketing provides students with the
strategic and analytical skills to guide organizations in a digital world that
is overflowing with data on customers, products, and interactions.

Digital Marketing
Course will make you more marketable and
put your career in high gear with a Professional Certificate in Digital
Marketing from Wharton. Learn the key marketing skills most in-demand today:
Marketing analytics, social media strategy and analysis, and data-driven customer-centric
approaches to customer retention, SEO, SMM, PPC, Affiliate, Content Marketing
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The job description of a Digital Marketing manager is very broad, and often
varies from organization to organization and the type of industry the organization
is a part of, for example, the job description of a digital marketing manager
in a consultancy firm would be different from the one in
an e-commerce firm or a brick and mortar real estate agency.

Job Responsibilities of a Digital
Marketing Manager:

• Creating strategies to increase
online traffic to the organization’s website

• Tracking the conversions and
improving the percentages and numbers

• Taking care of everything from SEO,
SEM to Social Media Marketing

• Creating Social Media Marketing strategies
to create a brand name in Social Media and raise awareness

• Improving the user experience on
the company’s website (Includes design, content and usability)

• Collecting and Evaluating customer
feedback data

• Evaluating competitor’s Digital
Marketing strategies and creating plans to overtake them

Even though there is no singular Job
description of a Digital Marketing Manager, we will try to see their broad job
descriptions in various scenarios.

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