Websites and social media are all great communications tools, as with everything there are always advantages and disadvantages, we’ve kept it simple and listed only the ones a new business needs to be concerned about.
Advantages of social media
The business benefits of effective social media use include:
- Compelling and relevant content will grab the attention of potential customers and increase brand visibility.
- You can respond instantly to industry developments and be seen as ‘thought leader’ or expert in your field. This can improve your brand reputation.
- It can be much cheaper than traditional advertising and promotional activities. The costs of maintaining a social media presence are minimal. If you choose to invest in paid advertising, you can spend as much or as little as your budget allows.
- Social content can boost traffic to your website. This can lead to increased online conversions such as sales and leads.
- It is easy to measure how much website traffic you receive from social media. You can check prepostseo.
- You can deliver improved customer service and respond effectively to feedback. Positive feedback is public and can be persuasive to other potential customers. Negative feedback highlights areas where you can improve.
- Customers can find you on the social media platforms they use most. You can choose to maintain a presence on particular social networks that are in line with your target audience. For example, if you are targeting young people you could reach them through Snapchat. If you are seeking business customers, LinkedIn may be the best channel.
- You can build relationships with your customers through social media. This can help increase loyalty and advocacy.
Some of the downsides of using social media include:
- You will need to commit resources to managing your social media presence, responding to feedback and producing new content. This can include hiring and training staff, investing in paid advertising and paying for the costs of creating video or image content.
- While it is easy to quantify the return-on-investment in terms of online sales generated by social media advertising – there are some less tangible benefits. It can be hard to measure and place a monetary value on the brand awareness and reputation that social media can bring. It’s difficult to know how social media effects sales in-store.
- Social media can be used ineffectively. For example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation.
Social media is open for everyone and that could be a boon or a curse.
Since it's open, we can independently post our content and advertisements.
But, anyone can come and harm our reputation with negative comments and reviews. This is where online reputation management comes to rescue and takes care of the negativity about our business.