About Instagram Direct
There is a lot of confusion over the different forms of "Snapchat", but the feature you're referring to is Instagram Direct. The reason this is often spoken of alongside Snapchat is due to its direct messaging feature.
What's the difference between Instagram Direct and Snapchat?
- Instagram Direct offers photo editing/filter features. Snapchat does not.
- Snapchat allows you to add text on top of your photo. Instagram Direct does not.
- You can set a timer on Snapchat for how long you want the image to be viewable. Instagram Direct doesn't have this feature.
- Instagram Direct allows users to comment beneath photos. Snapchat doesn't allow this.
- Instagram Direct allows users to like photos. Snapchat doesn't offer this feature.
What's the verdict?
All in all, Instagram Direct has many similarities to Snapchat. You can send images and videos to your contacts and friends directly. There are features within both apps that vary, and I would argue that Instagram Direct is for those who want their images to last. On Snapchat, after the timer has ended, your image is gone.
Here's a quirky clip about Instagram Directs competition with Snapchat: