1.Make up a good unique website name, that will, when indexed be fully displayed on Google.
2.To get on those desirable 1st two pages on Google you will have to need some good texts, links to your website and visitors. People search for common words on Google to obtain information like: Buy clothes or whatever, that is the thing you need to write. You can use a Google tool named Google adwords keyword tool to see what words are commonly searched on Google. Insert those words in your texts and people will find you through Google.
3.Make a custom website made by hand, you will get an own image which will attract customers.
4.Get links from other sites like Facebook, Twitter, eBay or any other website where you can post a link or write an article. It is most preferable to get links from high ranked websites which are already high in Google, like this website wikiHow.com.
5.Run Google Analytics on your website. This is a MUST, else you would not be able to see what people are doing on your site, where they come from and where they leave.