S/w orientation means how you are approaching to s/w development and what are your ideas in developing an efficient product so this you need to specify.
What Is Meant By Software Orientation?
The term software orientation means that when ever the company made a new software it gives brief introduction of the business to the people of the company so that they can know about the software. In the software orientation session they look for the different aspects of the software and their design and structure issues.