It’s not easy promoting a website, and many beginners will find that it’s a challenging and head-scratching process. The easiest and most popular way to promote your website and increase traffic to it is by using a method called Search Engine Optimisation (SEO). This post provides some simple SEO tips for beginners to help them promote their website.
Without going into technical details (this is for beginners, after all!), search engines are configured in such a way that every website must follow certain standards and updates for the common good of the customers (visitors). SEO is hard – if it was easy then all websites would be optimized amazingly! Hence we felt the need to share some simple SEO tips for beginners as it can all get a bit confusing.
By using SEO, you’ll find that it’s much easier to build an online presence for your website. This is done by boosting its “search equity”. The main objective of Search Engine Optimisation is, quite simply, to be found more easily by your target audience via the likes of Google and Bing. As such, search engines are recommending optimized websites for relevant searches conducted by using keywords.
1. Start building quality back-links
A straight-forward, yet well-known, method to help optimize your website is to build quality backlinks to obtain better SEO results. Before building backlinks, it’s important to check out how each backlink will react to your website and which ones are the best for you. You can check out more information about this topic on the awesome Moz. This simple SEO tip can be tricky to get going – we offer this service for high-ranking sites, as well as nice industry sector sites.
2. Social Media Marketing
Another effective SEO technique that you can apply to your website is social media marketing. Thanks to the advancements in technology and social media, many people use social media networks to look for information, research products before they buy them, share their experiences, etc.. By extending the keyword strategy to other social channels including Facebook, Twitter, Snapchat, Pinterest, alongside other digital marketing, content marketing or E-mail marketing campaigns, you can be sure that your site will receive significantly increased traffic than without social media activities. This is one of the really obvious and must-do simple SEO tips!
3. Use unique brand images
By integrating good images, you will make your website much more visually engaging while also helping to get backlinks. Instead of using Flash, include unique branded images (which can be done quickly and easily now thanks to the various online tools we can use for free) so that if anyone uses your images on their site, they will have your logo and URL on them.
4. Keep an eye your competitors
Before implementing any SEO technique, you should take some time to analyze the existing traffic on your site. It would also make sense to check out your competitors.
5. Content must be unique
It’s said that “content is King” – Content Marketing helps attract more visitors and prospects to your site, so the best thing to do is to create original content (read our eBook series, Content Marketing Matters, for some great tips and insights). Make sure your content is related to your website, relevant to your target audience, and provides added value for your visitors. It is also important to consider keywords research and focus on long-tail keywords so that search engines will index your site.
6. Branding is important
Many users often stay mesmerized by an industry name or brand. Even the name itself, tagline or the logo can make a big difference. If you want to keep more people on your website, choose a name or tagline that will define your business and website – be distinctive and try to include a strong keyword in your strapline. You’ll be surprised at what can help boost your traffic and brand awareness – perhaps one of the less obvious simple SEO tips!
7. Measure your website traffic
If you want your website to be SEO friendly, you’ll need Google Analytics. Google Analytics helps your website track and monitor the number of visitors drawn to your site and their activities once there. Aside from increasing traffic by helping you better understand it, adding Google Analytics will improve the conversion rates and help you identify which pages are popular and which aren’t, so you can take steps to improve.
By implementing various SEO techniques, you’re making sure that your website is easy to understand for both the search engine algorithms and your visitors. It will also help the search engine identify your web page so that you can attract more organic traffic too.