What are tips to reduce the bounce rate of a website?

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What are tips to reduce the bounce rate of a website?

4 Answers

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Answer 1

Understanding all elements of SEO will approve your bounce rate,

Answer 2

A bounce is defined as a single page visit. If a user clicks on a link to a page on your website, spends five minutes reading that page, and then exits your site, they’re a bounce. In other words, a user could find exactly what they’re looking for, have a great experience on your website, and still be counted as a bounce.

To put your mind at ease, most of the best blogs in the world have a bounce rate over 80%. So why are we trying to decrease it?

Less bounces means more page views, which may translate into more revenue, more engagement, or a stronger connection with readers. An unusually high bounce rate is also a signal of poor user experience, so it’s worth decreasing it to a point where you’re sure that your users are ‘good bounces’, not bad ones.

Following methods can help you in reducing your bounce rate.

Update your outdated content
Reduce your broken links
Improve your page loading speed
Stop targeting keywords/ marketing channels which are sending low value traffic
Create landing pages which satisfy visitor’s query
Create landing pages which prominently display your ‘Call to Action
Make your ‘Call to Action’ relevant to your landing page
Develop contents which can be consumed in short span of time
Use Virtual Pageviews or Event Tracking for Ajax/Flash based contents
Create landing pages which are visually appealing & load fast
Develop a need to explore your website further
Run Page Level Surveys

Answer 3

In short, you want to keep customers on your site longer and going to different pages. Use links that stand out to encourage them to browse different pages of your website.

Answer 4

There are so many factors that can influence bounce rate, and some of it starts even before a visitor has clicked through to your site.

Is your meta description accurate in SERPs? Or are people getting a false impression when they click on your listing in Google. The same applies for PPC. Write misleading ads, and you can expect that traffic to bounce faster than it came in.

Is your site ad heavy? No-one wants to land on a page with pop-ups and funky stuff loading in the background. Visitors worried about security will definitely be put off.

What about the lay-out of the page? Is it one big mass of daunting text? Does each page begin with a rambling intro?

You should be using all that space above the fold to reassure a user that they've landed on what they're looking for.

My advice would be to do some research into the search queries that your traffic is coming in on, and try to optimize your landing pages so that you're providing the best possible user experience and relevance for those search terms.

It's a tough game, and no-one get's it 100% right all of the time, but as long as you put the visitor at the forefront, you should see your bounce rate improve pretty quickly.