What is the difference between a social media manager and a community manager?

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4 Answers

Tash Naz Profile
Tash Naz , Freelance Writer, answered

Social media is becoming increasingly popular both for personal and business purposes. The types of jobs within the social media industry has also increased due to the unprecedented popularity of social networking sites.

There are significant differences between a Social Media Manager and Community Manager as highlighted below. 

  • Social Media Managers are responsible for delivering the whole brand whereas Community Managers only advocate and market the brand.
  • Social Media Managers create and deliver content and respond to questions and comments online. A Social Media Manager often communicates with the audience of their brand in a daily basis. However, Community Managers generally do not have much interaction with people responding to the brand.
  • Community Managers are responsible for the advocation of the brand and marketing a brand to people who may or may not have heard of it before. Whereas Social Media Managers communicate and populate a social media brand with their users.
  • Community Managers are purely responsible for the promotion and marketing of a brand to attract new audiences or clients.

Social Media Managers and Community Managers both have similar roles  that contribute significantly to the development of a brand although their roles do differ as outlined above.

I hope this helps to answer your question :)

anne roberts Profile
anne roberts answered

A social media manager is responsible for being the brand on social media.They create content, craft copy for posts, respond to comments, answer
questions and much more as the brand. Social media managers, deal with people who have a relationship with, or have heard
of, the brand.

A community manager is responsible for advocating a
brand on social networks. They create their own social persona and
actively go out within the online community to connect with potential
customers and advocate accordingly. Community managers typically deal
with those who may or may not have heard of the business they work for,
and boost awareness for the brand.

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