Does anybody else find it difficult to manage multiple social media accounts? Are there any solutions to this problem?

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Adrian Snood Profile
Adrian Snood answered

I'm well aware of 'social mentioning' platforms that can be utilised for business, but often they are very costly which rules them out if you a small business. Equally the simple answer would be to employ more staff to monitor SM channels, but in the real world this isn't generally possible. I manage 10+ SM accounts and use a paid version of Hootsuite to keep an eye on Twitter as this is my core source of content. The remaining channels are set up with email notifications so I don't miss anything.. Luckily the accounts have manageable traffic so I don't get swamped..  I agree if there's a high volume of conversation happening a good 'monitoring' tool is needed.

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Yo Kass
Yo Kass commented
I use Hootsuite Pro to manage social media accounts and, whilst it's by no means perfect, I think it's a very useful tool for keeping track of what your target audience is interacting with.

I'm currently trying out a few other SM management tools - so I'll try and share some more info if I come across ones that are interesting.

There's a good Blurtit answer mentioning "BufferApp" here http://www.blurtit.com/q9287932.html if you're interested in learning about that by the way! :)
Adrian Snood
Adrian Snood commented
I've been using Buffer as tool for time scheduling posts for some time with one of my main accounts. Well worth using for a single SM account..
Yo Kass
Yo Kass commented
Ah cool - yeah, I really like the usability of Buffer but I think they have a way to go. Asking people to sign in to bit.ly to get all their click data a major turn off

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