In simple, straightforward terms, PPC (or pay-per-click) analysis can help a company re-examine the way in which it is marketing itself on the internet. Through effective PPC analysis, a company can achieve a more optimized PCC campaign and therefore a better return on their marketing investment. By looking at regular results, it can tweak a PPC campaign to ensure money is not being wasted.
PPC analysis can be used to help make certain recommendations on a current PPC campaign. Some of these recommendations may include:
•The structure of the account.
•How to better match and target keywords.
•Suggestions on how effective and/or creative the landing page is on a first impression.
•How user-friendly is the landing page?
•The creativity and originality of the ad copy.
•The campaign settings.
•The bid and budget management of the campaign.
Through these recommendations a company may be in a better position to understand why their PPC campaign may not have been as effective as they initially thought it would be. PPC analysis is vital for any campaign of this type as it is estimated that as much as 50 to 60 per cent of the investment for a PPC campaign does not produce any results. This percentage can be brought down by having a regular analysis carried out.
Internet marketing can be very challenging as there is always going to be so much competition trying to get to the top of the Search Engine Result Page (SERP) results. By carrying out effective research and analysis into how effective your PPC ads are, you can re-evaluate how you want the ad to be placed online. If something is not working, this gives you the chance to try to figure why it is not appealing to consumers and then you can take it from there in designing an ad that does appeal.
PPC analysis can be used to help make certain recommendations on a current PPC campaign. Some of these recommendations may include:
•The structure of the account.
•How to better match and target keywords.
•Suggestions on how effective and/or creative the landing page is on a first impression.
•How user-friendly is the landing page?
•The creativity and originality of the ad copy.
•The campaign settings.
•The bid and budget management of the campaign.
Through these recommendations a company may be in a better position to understand why their PPC campaign may not have been as effective as they initially thought it would be. PPC analysis is vital for any campaign of this type as it is estimated that as much as 50 to 60 per cent of the investment for a PPC campaign does not produce any results. This percentage can be brought down by having a regular analysis carried out.
Internet marketing can be very challenging as there is always going to be so much competition trying to get to the top of the Search Engine Result Page (SERP) results. By carrying out effective research and analysis into how effective your PPC ads are, you can re-evaluate how you want the ad to be placed online. If something is not working, this gives you the chance to try to figure why it is not appealing to consumers and then you can take it from there in designing an ad that does appeal.