There are many different ways in which people communicate such as, through the phone, through personal encounters, and by attending work place, school, seminars etc. Though media is not the only communication medium used to dispense the flow of information, its importance in developed countries is worth mentioning as it has been the main source to inform people on political issues or current affairs as well as being as the main source of entertainment. The flow of information from one geographical location to another has increased in speed considerably with the advent in digitally enabled communication devices. Different network channels over cable or satellite TV, newspapers and radio channels are emerging at a very rapid pace providing the people with a medium to connect themselves with the outside world. Print media has always been a dominant medium throughout the decades in the western civilization, but it is the emergence of the television which has become the backbone of the global commercial development. Television contains the ability to produce multimedia content and thus has the immense power to change an individual's perception of reality. It is of no wonder that in order to believe in something, one has to have complete faith in the source of information. This source of information could be ranging from one person to any academic institution. However in today's connected society it is the media, which has become the main source of information The role media is playing as being the main source of information is a controversial issue. It is being debated what are the media functions in a society and what are its impact on an individual. The term media is a general term which is not restricted to a particular entity but in order to understand the term "commercial media", the US provides the best platform for critically analyzing the role of media in a society. Regardless of what type of sources of media are analyzed from newspapers to network channels,...
Electronic Media refers to the type of media that makes use of electronics and electromechanical energy for the end user to access the content. There are a number of sources that come under electronic media such as video and audio recordings, multimedia presentations, slide presentations, Online content, television, radio, telephone, computers, games etc.
These devices play a key role in our daily lives. They have a great influence on our society and culture. People, now spend most of their time with the electronic media. Communication has become easier because of these devices. Also, most of the work is now being done on computers, and multimedia etc.
Apart from that television, videos, radio etc, now plays a key role in promotion of certain values and fashion.
It brings a drastic change in day to day activities of life, now a days people having lack of time to read news, or any written information but through the help of electronics media we can get quick information . Thus it change lifestyle.
Advantages include large information storage in small size and reusability