Can You Discuss Product/market Expansion Grid With Practical Examples.At First,choose One Company & Then Discuss On The Basis Of The Company's Products & Strategies?

Coca cola

Coca-Cola: Ansoff Matrix

The objective of every business is to grow, be it a start-up
that’s just closed its first deal or an established market leader
seeking to further increase profitability. But how does a business
decide upon the best strategy for growth? The Ansoff Matrix management tool offers a solution to this question by assessing the level of risk –
considering whether to seek growth through existing or new products in
existing or new markets. strategy involves an attempt to increase market share within existing industries, either by selling more product to established customers or by finding new customers within these markets – typically by adapting

the ‘Promotion’ element of the Marketing Mix. Due to the incredible
strength of Coca-Cola’s brand, the company has been able to , sale during the festive period.