What is the role of digital marketing in this modern world of technology?


23 Answers

PJ Stein Profile
PJ Stein answered

To annoy others with their spam.

Arsal Jawwad Profile
Arsal Jawwad answered

The World is becoming more and more accessible and connected today, thanks to technology and internet. People nowadays situated in any part of the globe can get in touch with their near and dear ones with only a click– such as the power of technology. Mankind and digital technology are in a symbiotic relationship in the modern world. A modern human cannot imagine a life without being aided by digital technology.

In any kind of corporate or business institutions, marketing holds a key role in the success and maintaining client relations for sustainability of the business. In today’s modern era of digitization, the success of any profit-making company also depends on the use of technology-aided electronic media like computers, cellphones, tablets, smartphones etc for marketing in order to reach out to people.

Going to shops to purchase clothes, shoes, books, gadgets, gifts, jewelry, foods etc is now becoming old-fashioned. Companies are providing options to have a detailed display of their products online with the option of doorstep delivery of their chosen items—credit going to digital marketing, where shopping has become a mere online see, choose and click activity.

Modern educated sophisticated buyers before going to purchase newly launched products or first-time buyer’s make it a point to visit the product/service’s website and surf thoroughly ahead of their purchase decisions. Thus every company has their unique and individual websites, which becomes the first image of the company. These websites are so designed so as to attract maximum online traffic and convert them to potential customers and eventually generate sales. Thus website of each company can be referred to as the face of the company, and corporates invest huge money to maintain their effective digital presence in the online world.

Digital or Online Marketing is the next big thing, which not only will become the indispensable factor for any organization’s success but will also require qualified digital marketers i.e. Will have a high scope of employment in this sector.

Search Engine Optimization(SEO), Pay-Per-Click Management(PPC) and Social Media Marketing are the main aspects of Digital Marketing. In this era of Facebook, Twitter, LinkedIn, Google+, maintaining a digital profile both for individuals and companies have become a mandatory ritual. Mobile phones play a vital role as consumers are readily connected real-time with updates and offer that companies have to offer.

Digital marketing is the “in thing” and is going to take over traditional ways of marketing as people are becoming more and more tech-savvy and digital marketing in a way is budget friendly and has the option of being monitored in a 360-degree manner according to need and preferences.

All companies selling some kind of products( such as prepostseo provides SEO tools)also want to be the leaders in the digital world as they know that through digital marketing they can tap in the maximum potential traffic and customers which in turn will increase their profitability. So Digital Marketing, no doubt, is the booming sector in modern times with huge potential.

chamk sam Profile
chamk sam answered

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Kate Johnsons Profile
Kate Johnsons answered

Digital Marketing is one of the most appropriate options for you to boost your business online within low cost. I would like to share my personal experience. Last year, I hired a digital marketing agency in UAE for my real estate business and they improved my sales 50% than before by improving organic traffic, paid search engine leads and massive email marketing feed backs. That's why, I believe in digital world because it is really better option than off line marketing.

Taila Nevado Profile
Taila Nevado answered

Hi, the main role of digital marketing is to promote
businesses through the internet. That is, it helps companies to become famous
internationally. In addition, in the industries where there is a high level of
competition, digital marketing acts as a competitive advantage. I hope that my
answer is useful. See you soon.

Pramendra Yadav Profile
Pramendra Yadav answered

Is it not common that we are recurrently handed pamphlets or flyers in the passageway which remorsefully to say often lands up in the waste pin. Not that this pre-existent method of marketing does not work, it does but when you have an option which associates you with the habitual hang that provides a more convenient way of what you are looking for, then little room of doubt can be assumed that people will opt for the easier and more convenient option, which is the latter. It is estimated that almost 1 to 6 minutes of the younger generation spent time of the social media which predestines that the growth of digital marketing will not be ceasing anytime soon.


Tushar Singh Profile
Tushar Singh , Digital Marketing Expert At FATbit Technologies, answered

Digital Marketing is a platform from where you can easily take your website to next level on various search engines by increasing visibility, conversion rate, user traffic, and ROI.Digital Marketing has certainly become the backbone of company economy. Digital Marketing is quick, specific and cheap as compared to traditional marketing and most important its ROI guaranteed. Digital marketing can help you advertise and market your product online without making a huge investment. Similarly, many people work as a freelancer in various fields like writing, designing, development, sales, marketing etc to meet potential clients without approaching them personally.If you are still using conventional way of marketing then you are not achieving various things which you can achieve through digital technology.

Lalit Malik Profile
Lalit Malik answered

The role of Digital Marketing in modern world of technology is very wide. Modern world depends mainly In Digital. Digital Marketing provide a effective and reliable service for any business, Professional etc. Any Business can expend in any area of world Through Digital Marketing. Digital Marketing is a cost effective tool for increase profit of business. Digital Marketing have wide range of services like SEO, PPC, Email Marketing, Social Media Marketing, Google Adwords, Affiliated Marketing, Google Analytics etc 


Khushi Sharma Profile
Khushi Sharma answered

world is rapidly shifting from analog to digital. People are consuming more and
more digital content on a daily basis – on mobile phones, laptops, desktop
computers at work, and companies that have not yet recognized this in their
marketing strategies need to adapt fast. This is the best strategy in order to
increase the reach and traffic on an existing website.

is also a good career option which offers lots of opportunities for different
profiles such as Digital
marketing head jobs
, Marketing Manager, executive, specialist and many

Nikhil Kumar Profile
Nikhil Kumar answered

Internet marketing is more than just selling an item, it is a customized experience that allows advertisers to place strategic ads, thus maximizing their exposure and potential customer pool. Television ads are direct and relevant to the demographics of the viewing audience, but it is limited and has to be generic in order to cut across a wide swath. However, internet marketing is much more precise and makes more efficient use of every ad dollar spent by showing relevant ads that are related to either the content on the web page or the specific user. Most ads are ineffective or inappropriate for a general audience, but internet marketing provides a way for sellers to specifically target shoppers that are most likely to become customers.

On the 10Besasts website, there are ads based on my browsing and search history along with advertisements for the products being described in the article. A customer interested in buying a router may find the web page, and after reading the product comparisons may decide to click on the Amazon link to make the purchase. It is the purest form of direct marketing, and it is all initiated by a potential customer’s inquiry into a product or need. It is like having a customer walk right into your shop.

When I watch a typical football game on television, roughly 25-30% of the time is filled with advertisements in one form or another. From all the major insurance carriers to all the credit card companies, I am constantly bombarded by ads that are irrelevant to me. Those are millions of dollars being spent to broadcast commercials to people who are not interested and will not bring in revenue, when the same ad dollars could be spent on targeted advertising through the internet. Just because I am watching a football game does not mean I want to buy beer or Old Spice deodorant, but when I am researching routers, it usually means that I am interested in buying a router.

Digital marketing is where all the ad dollars will eventually go. Companies like Facebook and Google are worth hundreds of billions of dollars because they have managed to capture the largest pieces of the pie, and the pie is still growing. By possessing troves of data on users and user’s habits, these companies have leveraged this information into an incredible revenue stream. They can provide the targeted advertising that you can only get with their huge user database.

Many companies have a limited budget for advertising, and a greater share of the budget is going towards internet advertising. Traditional advertising is expensive and relies on a shotgun blast approach. A lot of wasted resources go into creating the largest net possible, and it does not always result in the largest possible catch. As more and more data is collected and more sophisticated ways of analyzing data become available, advertisers will be able to make ads so specific, that they’ll not only know that I am looking for a specific item, but they will know exactly how much I am willing to pay for it.

The Super Bowl may have the best commercials of the year, but for everyday efficiency and effectiveness, a company’s best bet to sell a product is through the internet. I am constantly online, reading, researching, or checking messages, and cannot go a whole day without the internet. From the 50-100 webpages that I browse every day, internet advertisers have 50-100 opportunities to get me to bite. I usually go weeks without watching television, and when I do, I limit my viewing time to less than an hour and skip past the commercials.

Anuj Mishra Profile
Anuj Mishra answered

Digital marketing is completely transforming the marketing sector and all the traditional marketing techniques will be replaced by those online. Today, you won't trust a hoarding as much as you would trust a positive review online about a business. This is what digital marketing does to customers and business. Earlier, it was your reputation amongst people that mattered. Now, your online reputation management has taken the charge.

digital pacemaker Profile

Marketing is all about connecting with your audience in the right place at the right time. Nowadays, marketing is focused on its digital aspect, meaning that most promotions, campaigns and advertisements are online.

Therefore, in this age of digitization, your best strategy would be to meet your customers online where they are already spending much time.No matter if your business is big or small, the strategies of the game are pretty much the same. Digital Marketing is leveraging advantages that old school traditional marketing strategies cannot offer in that easy manner.

Surbhi Mishra Profile
Surbhi Mishra answered

Digital marketing strategies using PPC, SEO, SEM, and other techniques to attract traffic to the companies website and increasing awareness of company's products and services it will increase your  social media traffic as of now i am using ECIR pro for my Facebook business page  and all social sites. They have an affiliate system and we give 10% royalties for all the orders of the users involved.

Sujan Babu Profile
Sujan Babu answered

Nowadays, customers have access to information any time and any place they want or need it. Thanks to the internet and globalization, most people on the globe are able to access the information via computers, tablets, or mobiles.

<a href="boxfinity.com/digital-marketing/paid-marketing.php">PPC services in Hyderabad</a>from BOXFinity will help in advertising your business by getting displayed on a wider range of partner sites or on the search engine.

Felix Ikehi Profile
Felix Ikehi , Digital Marketer, answered

Digital marketing helps promote your business online and it comes with advantages

1. Visibility for your business

2. Traffic to your business

3. Traffic which turns to leads.

Your competitors are probably practicing online marketing, so you have to do it also, if you want to see the above results.

Here's an article that explains more on your question: Benefits of digital marketing for business

There are companies that can help your business with your online marketing.


TAGET MEDIA are digital marketing agency that provides the following to help businesses

SEO Services

Social Media Marketing

Pay Per Click Advertising

You can try them out, they are really good.

Abhishek Rai Profile
Abhishek Rai , Digital Marketing, answered

The world is moving digitally and we should too. According to Wikipedia more than half of the world's population are on the Internet that means your prospects are on the Internet and you have opportunity to reach them with a message. People spent their lots of free time in digital devices so there is an great opportunity for you to reach your prospects at their convenient time without harassing them and the most beautiful part is that you can also reach to people who are already looking for products / services you offer. If you want to be successful in marketing you should match your audience otherwise you will be left behind and that is the reason everbody is moving to digital marketing and taking help of Digital Marketing Agencies to market brand online.

Rakesh sanbrians Profile
Rakesh sanbrians , Digital marketing analyst @ SanBrains, answered

Technology has grown and the people are using it for their day to day needs. From toothbrush to blazers, from a toy car to a real car, everyone is using digital marketing. Even before going to know the benefits of using digital marketing over traditional marketing, one should know the difference between digital marketing and traditional marketing before.

Read more : www.sanbrains.com/digital-marketing-traditional-marketing/

Sudhith Parambat Profile


In this Generation, Digital marketing has a very important and main role. If we explain in simple language they use to promote any brand, business, services, products, etc.  Many Digital marketing companies and advertising agencies are available in our country like big and small.  Nowadays for business growth and promotion on the Internet, Hiring the advertising agencies and Digital marketing is a good option because they have an experienced team and they know about how to promote any brand quickly on the Internet using the latest strategy, new ideas, designing, planning, etc.

William Hook Profile
William Hook answered

As we are living in the world full of technology where digital marketing is considered as the technological view of traditional marketing that provides you the amazing techniques of boosting up your online business in cost effective ways. It will not only save your time but also connect you to the world in different ways.

As we know that everything is now available online and people are more attracted towards online purchasing of things which is just increasing the competition among the websites on search engine and do not let your business to connect with your audience and ultimately this will affect your business growth very badly.

To overcome this situation you need the digital marketing services to make your site appear anytime to your audience and also bringing the traffic to your website. There are so many digital marketing agencies available now a days that will increase the sales of business products as it is useful for both customers and business ventures.

I want to recommend you one of the top rated Digital Marketing Agency for boosting up your online business.

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