From the amount of stuff I get in the mail, some companies must still think so. However, I see them as outdated in the digital age.
Are Mailshots Still Relevant? - Boost Business Support
I’ve heard that mailshots are no longer effective. Is this true or are they still relevant in 2016?
"Mailshots" is apparently the name in the UK for what in the US is called "direct advertizing."
Rooster's link makes the following comments:
The mailshot is a targeted,
personal and cost effective way to reach potential customers, catching their
attention and hopefully encouraging them to buy.
Generating a targeted list of customers and potential
customers will help you to receive a better response.
Mailshots can be very successful if done correctly and sent
to the right target audience. Good research of target households and businesses
is vital to a successful mailshot campaign.
Personally I do occasionally try new businesses or services that have so advertised.