For me it wasn't, I've been burned by people who claimed to love me, who were right in front of me, I've met several people online who are truly wonderful people. I actually found the man of my dreams online, I trust him with my life, you ask about loyal....I've never had someone so honest and loyal in my life before. So I had no trouble building trust and loyalty with him, and soon we will be together.....I just realized you said selling.....oh well!