Yes data integrity is a very big issue for the industry and it control how correct the data is by detecting the errors. This is because today the organizations are in a much more fierce competition than before; they have to compete on a global level instead of a local one. This means that to gain an understanding of this diverse range of customers and to spot opportunities that may give the firm an advantage over the other, firm constantly collect data and use it to make economic decisions. If the data lacks integrity then it may result in losses for the company and lost opportunities. If we talk about the industry then all the firms within an industry are in competition with each other for the same segment of the market. A decision made on data that lacks integrity can result in big time losses that may even drive them out of the business.
Big Data analytics is the process of collecting, organizing and analyzing large sets of data to discover patterns and other useful information. Big Data analytics can help organizations to better understand the information contained within the data and will also help identify the data that is most important to the business and future business decisions.
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Integrity: )n) the quality or state of being complete; unbroken condition, wholeness, entirety. * the quality or state of being of sound moral principles; uprightness, honesty, and sincerity. In any arena; industry or life integrity is a big deal. Integrity is honesty and being a stand up person and/or industry; treating everyone with your trust and respect. All humans; in business or the REAL world should be able to trust the other human; women/man, the industry. I know we think to find integrity is a commodity; but we should be people of your word and carry yourselves with that and respect for one another; again my opinion (like a-- holes) we all have. How can anyone trust your product or service if your do not have integrity, respect, and/or trust as a reputation you/industry have in all areas. Today's world one would think that business or any part of living would be easy to find people with integrity. The difference for me is; it might be harder; but by no means impossible for the very same reasons people get away with murder; the internet (WWW). Just like you found me; having no integrity; I found the slims; most of the time and had a better chance to finding and changing things in my favor and maybe assisting the other person not to have to go through being ripped off or treated without integrity. I wonder why so many people without integrity get to my/our homes by knocking at my/our door,s having myour telephone numbers and e amail addresses. We must also make our government and legal world take responsibility when we have put them in that seat. We are responsible to keep them in line also. We can never give anything or anybody all the power and we have none. This is the time for us to change things and pwople or get rid of thsoe that are not there benefiting the citizens.
