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What Is The Advantages Of Database Technology?

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Matthew  Gabriel Profile
Matthew Gabriel answered

A primary benefit of database marketing is that it allows companies to use business intelligence to make decisions about who their top customers are and what they have in common. This makes the common marketing process of marketing segmentation more accurate. Companies analyze the database to find out what traits are shared by customers who buy certain types of products or services. This enables the business to target those customers with more relevant offers.

John Kevin Profile
John Kevin answered

The benefits of a database management system (DBMS) detailed in itsadvantages express the ability of the DBMS system to adapt to huge volumes of data and multiple concurrent users. Unlike flat file systems, DBMS maintains data integrity, consistency, security and appreciable system performance.

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Robert Maroney Profile
Robert Maroney answered
Many advantages with the Relational Database.   Built in Multilevel integrity, Logical and physical data independence from database applications, Fine data consistency and Easy data retrieval. Cheers

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