SWOT Analysis is the strength, wealnesses, opportunities and threats. The strength of PTV is its nationwide coverage unlike any other channel. Its weakness is the business of government induced programs and low quality. The opportunities are to expand globally, and add quality programs with slight change in culture. The threats are all the other quality cable operators which have taken the market share.
In PEST, the political forces are playing a lot of role in the media these days, the economic factors are diminishing, social effects are causing other channels to capture PTV's share and technological advances have led ptv to change its infrastructure a bit.
In PEST, the political forces are playing a lot of role in the media these days, the economic factors are diminishing, social effects are causing other channels to capture PTV's share and technological advances have led ptv to change its infrastructure a bit.